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December 10

Good evening, Pirates.

Our vision is to empower each student to positively impact the world. It remains steadfast in our belief and it all starts with Pirate Pride.

This fall, we developed a Brand Style Guide that reflects our long-standing commitment to embracing our unique identity—an identity that creates a sense of pride for students, teachers, parents and our communities. The look and feel you see within its pages are celebrations of both the history of Crandall ISD and the bright future we have ahead of us.

And we are sharing it with you.

Consider the Brand Style Guide to be your playbook. As a Brand Ambassador, your mission is to help us achieve consistency across all touchpoints, both internally and externally. When we do this, we set ourselves up to create an iconic brand—one that is instantly recognizable as we set out to fulfill our objective to provide each student an exceptional education, in an inspiring environment, with caring people.

Please use this Brand Style Guide to apply our look and feel to a variety of channels, all with the goal of consistency in mind. We ask that you embrace this guide’s values. Become familiar with it and help us protect our beloved Crandall Pirates brand.

By using CISD’s visual identity elements consistently, we present a unified front to communicate to the community who we are and what we stand for. This will help reinforce and remind the students and school community of our immediate and future goals.

Thank you for sharing your pride with our staff, students and communities each and every day. Have a great weekend.

Pirates forever,

Dr. Wendy Eldredge
Superintendent, Crandall ISD